Job description
Job Purpose: To enhance Amity University's online presence by executing effective SEO strategies that drive organic traffic and improve search engine rankings.
Key Responsibilities (KRAs):
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Execute on page optimization (meta tags, alt texts, internal linking) and off page strategies (backlinks).
- Monitor keyword rankings and website analytics using SEO tools.
- Work with the content team to align content with SEO goals.
- Provide monthly performance reports with insights and action plans.
- Ensure technical SEO compliance and suggest website improvements.